Xiaomi - New initiatives..New Market plans..
And New Strategies Xiaomi President Bin Lin offered details of the new initiatives of the company in a Connector Event presentation in Beijing sponsored by Tencent and Re/code. He mentioned some details discussed the event on his Facebook page also.
According to Bin Lin these are the new initiatives, market plans, and new strategies of Xiaomi
Walt to review Mi NoteThe co-founder of Recode, Walt Mossberg is going to write a review on Mi Note. According to the Lei Bin, presently Walt is testing Mi Note in Beijing. Walter S. Mossberg is an American journalist. Until January 2014 he is the principal technology columnist for The Wall Street Journal. After that Mossberg started a new media site called Re/code in 2014.
More about market than making money“We would love to make money, But right now, our goal, our objective is market share. It means everything to us.” Lin said.
Xiaomi sold nearly 1.6 million phones during China’s 24-hour sales bonanza on November 11th ,2014. Xiaomi set this greatest record on the single day sales of the top Tmall brand store. On the other hand the company pulled in RMB 1.56 billion (US$254 million) in sales volume in that 24-hour period via Xiaomi’s new gadgets like Mi Band fitness tracker. Further Xiaomi launched Mi Air purifier, held the annual Mi Fans Festival award ceremony, did the Mi Note launch event, launched Chinese New Year TV commercial on CCTV, and had the first ever US event at San Francisco. Xiaomi focused initially on building quality phones with comparatively slender margins, in the hope of capturing a dominant share of China’s vast market. It eschews splashy ad campaigns that add to overhead cost, favouring direct communications with users via social networks. All these factors cleared the ways to Xiaomi to boost up the market share.
Xiaomi wallet App
Xiaomi is beta testing a money market fund service. It brings more convenience to Mi fans. This App enables to phone users (in China) can earn an interest rate of 3.058 percent on money transferred from their bank accounts to their mobile wallets. Prominent financial institutions have partnered with Xiaomi, on its test of an interest-bearing, money-market-like fund. The Xiaomi’s mobile wallet as a service to its customers. This product is similar to an online money-market fund offered by Chinese e-commerce giant Alibaba Group, which launched in 2013, through a partnership between fund manager Tianhong and Alibaba’s online payments platform, Alipay. But the new initiative doesn’t plan to offer a mobile payments program, similar to ApplePay.
The company began investing in technologies that build upon its expanding mobile platform, introducing a colourful $12 fitness band that tracks the user’s steps and unlocks his or her Smartphone without entering a password. Xiaomi also is investing in the connected home, offering a 49-inch television set and a media hub that streams movies, games and contains enough storage (one terabyte) to keep family photos and videos. The company offers three solutions for smart homes, they may enable Smartphone becomes a universal control center. It released a smart home app called Mi Home to centralize the smart devices into one app, enabling single platform and easy control. Device makers don’t have to develop their own apps for smart devices anymore. Besides, Mi offers Wi-Fi smart modules for manufacturers to easily make their smart home devices in a rapid way at an affordable price.
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