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[Chat] MIUI Weekly Poll#21:Which Way is Better to Promote Devices?Commercial or Review?

  [ Promote]
31561 827 |
10:02, Apr-10-2017 | From PC
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Go to reply no.
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Dear MIUIers,

Welcome to MIUI Weekly Poll. Last week, we're talking about "Are New Colours Just a Marketing Gimmick?". Here are the poll results.

Untitled.jpg

Some of best replies from forum users:
  • yes definitely it's a marketing gimmick! gone are the days where you can replaced your phone with different panels/housing (e.g. nokia 3310) where any user can customize it to their own personal preference. So now manufacturers are trying to sell a limited edition colors for their flagship device, as an additional sales to prolong their market share.

  • They are often marketing gimmicks, but of course, I look for a color that feels good in my eyes, and every other people do.

  • for me colors of a smartphone is just a basic need I am good with any, but if there is more options available means consumer will search for his/her favorite and the one goes with her style and daily needs. So it is just a gimmicks it is not adding any value it is just a eyewash for a consumer that we have your color buy ours.

Today's discussion is "Commercials vs Reviews- Which way is better to promote devices?"
Now everyone have PC and Smartphones. So device marketing is easy, by promoting your devices/products in commercial adds (Internet and TV) and bloggers/reviewers(device giveaway for bloggers) review. Both way are easy to reach every end user.

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Advantages of Commercial Advertisement
  • A chance to sell directly
  • Less cost

Dis-Advantages
  • Tracking difficult
  • Product cost vary

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Advantages of Reviewers review

  • Open review
  • Everything is honesty

Dis-Advantages
  • Giveaway cost is high
  • Sometimes reviews can go against the devices.



Which Way is Better to Promote Devices?Commercial or Review?
Take a peek at our poll and weigh in!
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20 relevant and creative replies will receive the 'MIUI Weekly Poll' medal!



Previous Polls:



If you want to explain your choices, don't forget to reply below!
Special thanks to @candicesu for Banner & Medal, thanks to @ soumya_2002 and @ Nig_ZA
Always believe something wonderful is about to happen.


Single-option Poll, 1655 members voted
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4.11% 68
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11:40, Apr-10-2017 | From Redmi Note 3
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Commercial. Because a lot of people are using social networks and visiting sites, etc., eventually commercials can crab they attention. So make a creative commercial and the success will came.
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11:42, Apr-10-2017 | From Redmi Note 4X
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Review is better since this way we know better the device and everything that is brought: processor and speed of this, performance, battery ... And one or several personal opinions. That's why I think a Review is the best way to get closer to the device you are looking for
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11:52, Apr-10-2017 | From PC
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Reviews are more in-depth, thorough and are not limited to commercial constraints or formats!
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12:18, Apr-10-2017 | From Redmi Note 3
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A very detailed in-depth Review will add more weightage and proves more trustworthy
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12:22, Apr-10-2017 | From Mi 5
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Reviews are mostly critical opinions - commercials are made for selling. can't imagine a company to state out the negative aspects of its product in a commercial.

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22:09, Apr-10-2017 | From APP
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Others, Xiaomi always believed in advertising thru fans. Instead of commercials , explorer programs and gifts to fans during launch live streams are better in my opinion. This way u will build trust as a brand in fan community. This was Xiaomi policy and i wish they continue with it

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08:05, Apr-11-2017 | From Redmi Note 4X
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commercial only waste money,. like in tv.
it is more better if promote in Internet, almost everyone and everywhere open Internet right now..
make a few reviews about should be good.

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08:08, Apr-11-2017 | From APP
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Commercial usually targets more audience but is very expensive and therefore will add to the cost. Mi devices are known to be budget friendly. Mi fans like me usually look for more details that you only can find in a full review. This way, a fan can easily share and recommend a device. For this reason i'd go with reviews, more transparency...

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10:49, Apr-11-2017 | From PC
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I think xiaomi has greatest reviews ever. But Now they should do some commercials to promote devices.. In our country, lot of people doesn't even know the name of xiaomi and some people know it like other Chinese cheap phones. but a very few people know the greatness of Xiaomi. I think it.s time to let the people know how Xiaomi device looks, works ad aslo all the features of miui.

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10:49, Apr-11-2017 | From PC
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Commercials do have the strength to reach more consumer then reviews. I think reviews are for advance type of smartphone users who always searches web for features, problems and whether a handset is meetting up his demand or not. Again a commercial has all good sides if it is appealing and descriptive. Reviews on the other hand needed to be controlled by Admin as people from all over the world has their different view and way of writting.

For instance As I love Xiaomi I will always write the best good things in all the models by this company.  

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15:10, Apr-11-2017 | From PC
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I believe both works hand in hand. Reviews work for consumers who have some sort of technical knowledge, or those who seek to find more information. Commercials on the other hand work as a constant reminder, making it feel like it is the 'in-thing' or fashionable item. Some companies combine subtle commercial advertisements with reviews which works very well.

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16:00, Apr-11-2017 | From PC
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Review Is Best Way To Promote Devices Because Many People First Ask About The Review To Friends, Relatives Or Any Person Who Using That Devices..

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19:09, Apr-11-2017 | From PC
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Both options are very promising, but the best result will be if you use them together.

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23:21, Apr-11-2017 | From APP
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Commercials are irrelevant compared with the performance of the product in the real life. For that reason the reviews are more important. I decide to bought my first cellphone Xiaomi after watching videos of the amazing performance for the price of the Redmi Note 3 Pro.

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01:00, Apr-12-2017 | From PC
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Review is good option as a new customer can take final decision before buying a phone and does not end up wasting money by seeing a false ad in commercial sites/media

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08:37, Apr-12-2017 | From Mi 5
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commercial its better.. bcz in reviews its can go wrong..sometime people don't want  to see it they wamt to watch it in review.. its horrible when then don't find their features in the review...

in commercial its easy and so much profitable

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11:10, Apr-12-2017 | From Mi 4i
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reviews ,,
This shows what kind of stuff really is, not only an identity of its maker but like what quantity - quality of the goods actually

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14:33, Apr-12-2017 | From Redmi 3S
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Reviews are better.. I vote for reviews.. but many do not have access to Internet to go through review in villages and remote places.. those areas are to be covered via commercial. xiaomi should publish reviews offline via Magazine and newspapers..

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sepneela + 10 + 5 Agreed!

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23:17, Apr-12-2017 | From Redmi Note 3
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Reviews are better, you can find out both good and bad sides of phone, what people think of the device and what is their experience with the device.

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00:50, Apr-13-2017 | From PC
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I think commercial is better because its the way how to get "attention" on first impression....
Review is just for people that want to know deeper about that products, and people start to searching review about that products on the net is because get the "attention" from the commercial haha

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11:02, Apr-10-2017 | Via mobile
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Review is good option.

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11:05, Apr-10-2017 | From PC
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Reviews is better to promote devices

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11:06, Apr-10-2017 | From Redmi 1S
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REVIEW.....
LIFE IS NOTHING WITHOUT XIAOMI PRODUCT

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11:06, Apr-10-2017 | From APP
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Review

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11:07, Apr-10-2017 | From PC
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review

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11:07, Apr-10-2017 | From PC
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(Review)  like Mi explorer

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11:09, Apr-10-2017 | From Redmi Note 4X
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review is always preferable,like mi explorer's

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11:11, Apr-10-2017 | From PC
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I think that Reviews is better to promote devices.


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11:11, Apr-10-2017 | From PC
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Ofcourse Reviews are the BEST ways to Promote or Demote Any DEVICES / Products

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