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[Weekly Poll] MIUI Weekly Poll #20: Are New Colours Just a Marketing Gimmick? Vote Here!

  [ Promote]
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14:13, Apr-01-2017 | From PC
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Go to reply no.
06-12-49-IlocyyQ.png


Hello MIUIers!


Last week our team asked you if special edition phones are worth the extra money. Here are the results:

IMG_20170402_224544.jpg



Some of the best replies:

Special edition phones are not worth the extra cost. I don't need the luxurious thing, I just need the functions.
From my point of view any Special Edition Phone is well worth it as its for the collector or tech (junkie) not just anyone. Everyone likes to have the "edge" of having something that's not available to everyone. Its why we all tinker with our devices and enjoy the freedom of Android to customise our devices to make it unique to the owner.
Yes, Special Edition Phones are worth the extra cost. Because it takes more work, time and more accessories to be made..





This week's discussion is: ''Are new colours on phones just a marketing gimmick?''

Before we start the actual discussion, let us have a look on what is a marketing gimmick. A marketing gimmick is a trick or a device used to attract customers. It is used to differentiate a product from the rest its competition. While there is a lot of hype of that product, that hype turns out to be less valuable to the consumers.

Talking about new colours, we have been seeing a lot of OEMs in recent days introducing phones with new colours just in order to attract customers and of course their fanboys. To include some recent examples, we had the OnePlus with an additional colour of the OnePlus 3T known as the Midnight Black way after the initial release of OnePlus 3T. Well it does help OnePlus because they launch only 1-2 devices a year. This helps them to maintain their name in the market. And yes it did receive some attention from tech reviewers.


OnePlus-3T-Midnight-Black-5.jpg

Apple also came up with a red colour of its iPhone 7 and 7 Plus. Not to forget, before this they also introduced two new colours during the launch of their current flagship known as jet black and matte black. All the three colours came out to be a success, getting a lot of attention from the people and Apple fanboys.


iphone7-gallery2-201703.jpg


Xiaomi also introduced a new colour of the Redmi Note 4 SnapDragon variant known as the matte black. We saw that even this marketing strategy was liked by the people and the matte black variants of the Redmi Note 4 got sold out within seconds.

maxresdefault (1).jpg


While most of these marketing strategies do get some success, there is always a question whether such marketing strategies are right or wrong. Most of such phones do not have any extra hardware or software addition over the general units but they still go for a higher price than that of the usual units and are often sold us special edition units. Some users say that their high price is justified because they are sold in limited quantities while the others simply do not seem to be happy because of their exaggerated price.

So the question for this week's poll is:

Are new colours just a marketing gimmick?
Take part in the below poll and let us know what you think!
03-19-08-104220vtqsqsqevqeqdsse.jpg.thumb.jpg

20 creative replies will receive a ''MIUI Weekly Poll'' medal!



Previous polls:





Thanks to @Nig_ZA and @sepneela for their help and to the forum admins @candicesu and @Nanana for their constant support!




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09:17, Apr-03-2017 | From PC
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yes definitely it's a marketing gimmick! gone are the days where you can replaced your phone with different panels/housing (e.g. nokia 3310) where any user can customize it to their own personal preference. So now manufacturers are trying to sell a limited edition colors for their flagship device, as an additional sales to prolong their market share.

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09:54, Apr-03-2017 | From PC
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They are often marketing gimmicks, but of course, I look for a color that feels good in my eyes, and every other people do.
Xiaomi, You have failed Redmi 2 !

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10:28, Apr-03-2017 | Via mobile
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New colours on phones are a marketing gimmick. As long as a phone has a decent colour its great. Having a new colour doesn't add more features to a phone or give it a new OS or maybe give it a better battery. New colour pretty much means extra cost which can be avoided and is not necessary at all. It's just a way to squeeze money out of buyers by playing on their style factor. More the style of a person the more he is susceptible to buy a new colour phone instead of a normal colour phone at a budget price. Also, most people have a cover on their phones and so we can give a phone whichever colour we like simply by purchasing a cheaper cover of our favourite colour.

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10:42, Apr-03-2017 | From PC
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Obviously. All it is is a layer of paint on top of the same exact device. What's the use? I mean it might help to distinguish your phone from your friends. But as soon as I got onto MIUI that became too silly to think about. My phone's color will still look exactly like anybody else's with the same phone and color. When you have America at 50% Samsung and 50% Apple it really doesn't matter what colors are available because there's only so many variations and in the end the phones all look the same. It is worse for them because even their homescreens will look mostly the same since there's only really 1 theme any of them use. It becomes very important to set a personalized wallpaper. But on a MIUI device you can mix and match themes so my Mi 4 looks nothing like my friend's Mi 4 even if both phone cases are the white Mi 4.

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11:21, Apr-03-2017 | From PC
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for me colors of a smartphone is just a basic need I am good with any, but if there is more options available means consumer will search for his/her favorite and the one goes with her style and daily needs. So it is just a gimmicks it is not adding any value it is just a eyewash for a consumer that we have your color buy ours.

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11:33, Apr-03-2017 | From PC
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Yes they are marketing gimmicks by companies but the new colours offered are definitely eye catching like the black redmi note 4 and red iPhone. After all we all like to make our phone stand out when we are in a crowd.

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11:36, Apr-03-2017 | From PC
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Okay! So my answer is different than the poll options.

It's a marketing gimmick if a new color is introduced after few months of the lauch. Like Oneplus 3T midnight black or iPhone Red color, it's for charity for sure but again a marketing gimmick too.

But all the colors are launched at the same time then it's not a marketing gimmick but options to users
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12:08, Apr-03-2017 | From PC
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I don't think so because every individual have there own taste and sometimes they want something according to it, and if they got the color of there choice they don't have to  carry bulky fancy cover to suit there taste. So more colors means more option to them and its not harming anyone  

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14:59, Apr-03-2017 | From PC
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definitely. when a company released a phone with a new color or a unique color, they sell it like there's a TON of difference in the device other than color. come on, like why do i have to pay more for new color? is it because the "paint" more expensive or what?
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15:04, Apr-03-2017 | From PC
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Marketing gimmicks nothing more. When I saw the dark blue colored Redmi Note 4 did I sell my black / grey one? No, I bought a dark blue back cover for it. Changing a phone just because of the color isn't worth.

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19:43, Apr-03-2017 | From PC
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I think some are  marketing gimmick but others can be useful, the extra funds for the Iphone red phones go to charity so that is fine.

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21:37, Apr-03-2017 | From Mi 5
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Yes they are because appearance is one of the most important things in our society and the majority of the people are interested to have "the coolest phone" but ultimately they use phones only for social apps like WhatsApp or Facebook, so they research something beautiful more in appearance than in internal hardware or software parts

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22:08, Apr-03-2017 | From Redmi Note 3G
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Less of phone, more of colors! Vivid example is redmi note 4x compared to redmi note 3 SD, downgraded procesor (SD 625 vs SD 650) and camera (16mp vs 13mp) but lots of colors. It gets significantly lower antutu and other benchmarks scores, but you can buy some crazy colored phone. It is a pity because Xiaomi could put colored phones and better hardware in new phones.

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01:02, Apr-04-2017 | From PC
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yes, it is only a  marketing strategy to bring out phones in various colors.A large number of people have preferences for colors and such people buy a  product they like especially if it is in the color of their choice,  The manufacturers just exploit this sentiment to boost sales.

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03:12, Apr-04-2017 | From PC
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It is a marketing gimmick. The point is that though it gives a supreme feeling to have a special edition phone, with amazing color option, the fact of the matter is over 90 % of phone users across use mobile protection in forms of plastic / metal / silicon / leather / etc covers, which makes the premium color hidden. So if there are no additional features, paying more for a special edition phone does not add value.

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08:24, Apr-04-2017 | From PC
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Yes, of course. Cellphones these days aren't so different each other and a trick to make consumers decide which phone they will buy is the design. And the easiest way to change the design without spending much money is the colour of the construction. Therefore, people says: "Look at that colour, it's awesome" or "I have never seen this colour on a smartphone and it's my favourite!". And we will buy it. Some others dedicate their full palette of colours to its flagship since it's supposed that a phone of that price should not have any defect and adecuate to the person that has it perfectly.

Another design trick actually are the full screen phones but that costs much more than just changing the colour, so applies only to flagships.

Sincerely, new colours are just marketing but even knowing that, I like it. I like to have a smartphone that looks nice following my likes, I like the option to decide.

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16:09, Apr-04-2017 | From PC
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Personally I don't think new colors are a marketing gimmick-- when options are provided, it allows for a better personal fit. I think the new red iPhone looks great. Not because it's a special edition, but because I actually really like the color. But... If I could have a hot pink phone, then I would be very happy.

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17:23, Apr-05-2017 | From Mi Max 32GB
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first making something unavailable or inaccessible & rare, then teaching it as something coveted and top fashioned and beauty to sell it at an inflated price - this is a cheap marketing gimmick. but to say that it's bad or good makes no sense - it's just business

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21:10, Apr-05-2017 | From Mi Max Prime
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in my point of view, i think releasing a new color in already released phones, is just a marketing  gimmick ! if u ask me why ! i would say its just a desperate try from the company to try and reach a new category of buyers ! if we take for example color "red" i think by releasing this color the company is trying to aim for women specially in the "valentine's day" ! plus to get rid of the remaining phones left specially before releasing a new model ! i guess if any manufacturer is true to his costumers will try and release a phone from the 1st day with all available colors not after releasing, because the buyers will feel dissapointed for choosing a color, so you will make your fans base hesitate before buying , or they will wait for their favorite color, or in worse case they will change the manufacturer !

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21:26, Apr-05-2017 | From Redmi 4 Prime
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Colors are highly associated with every individuals in the world, Hence it plays important role in purchasing decision, that's why some variant such black is more sold than gold and silver and white for the same device. Innovative of color such as mid night black or rose gold will definitely help sale better than conventional colors

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02:47, Apr-03-2017 | From PC
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I think that new colours on phones are a marketing gimmick!
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08:32, Apr-03-2017 | From PC
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New colors on phones are a marketing gimmick, color is part of main factors when buying a phone

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08:41, Apr-03-2017 | Via mobile
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I think that new colours on phones are a marketing gimmick

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08:43, Apr-03-2017 | From Redmi 4 Prime
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gimmick but unique

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08:54, Apr-03-2017 | From PC
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still gimmick

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09:00, Apr-03-2017 | From PC
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I think that new colours on phones are a marketing gimmick

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09:04, Apr-03-2017 | From PC
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  I think that new colours on phones are a marketing gimmick!

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09:15, Apr-03-2017 | From PC
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Yeah, for me they are just marketing gimmick, but if the color is good, it can help the sale..

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