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[Others] [Strategy Analysis] Redmi Standalone Branding, Hit or Miss?

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14:10, Jan-08-2019 | From PC
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Go to reply no.
This post was edited by mitch002 at 12:25, Jan-09-2019

49556721_10214038055170850_4009562862300168192_n.jpg

Hey MI Fans Across the World (or should I say Redmi Fans),

Are your tired to be the sidekick of Batman for 7 years? Having to wait for the right time to break out of the cage and be your own leader. This is probably how the Redmi Series felt during its stay behind the shadows of the bigger Mi Series brand, etching the same MI logo at the back of its phone. This time for all the collected news that we have, especially from the Weibo tweet of Xiaomi CEO Lei Jun, we have finally concluded that Redmi is detatching itself from the arms of Xiaomi, becoming an independent brand itself.


49826026_381604529311599_5030120067619094528_n.png
CEO Lei Jun brainstorming with the Mi Fans

49203534_2147002112184160_1830919230862655488_n.png

New team?


49947642_515089855646977_5255200654854455296_n.png

Redmi hates it when they are called a cheap phone, dont they?

This all makes sense as we just finished reviewing the Mi Play which I personally criticized it as a Redmi level phone, which performance is a bit subpar to be called a Mi Series. Now with the latest tweet of Lei Jun teasing the design of the Redmi Phones, especially with the REDMI Logo etched at the back, its like taking the Redmi Brand to a whole new level. You can see the Blue Redmi Phone has a bit striking resemblance of the Mi Play, the Pink gradient one is quite similar to the Mi 8 Lite.

49767869_339616053299196_7248661540054761472_n.jpg


mi play.jpg



mi 8 lite.jpg

Now the debate is, Redmi is now a brand of their own, probably copying the strategy of rival Oppo and Vivo which is of course from the same company. Now that they are heading toward that direction, with Xiaomi loaded with brands like Pocophone and Black Shark, will the addition of Redmi as a standalone brand to rival the Mi Brand a good idea or not?


Based on my analysis, there is a chance that it will capture untapped market by Xiaomi which will definitely translate into new clients for Redmi, but the downside is that Redmi has long been known as the sidekick/cheaper/entry level phone made by Xiaomi, sporting a USB C, SD 845 and AMOLED on a REDMI phone might not translate into sales, it might only steal away some people patronizing flagships like the Mi 8 but personally I will still pursue the Mi Series Flagship phone as it sounds more premium and its already tested for 7 years to date.

What do you think of this move? Will it be a Hit or Miss by the Redmi Team?


We want to hear from you! Comment Below and join in the discussion.

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03:08, Jan-09-2019 | From Redmi 5
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I personally would have xiaomi  to maintain their Redmi series as their Midrange budget phone series

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15:03, Jan-08-2019 | From Mi MIX 2S
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I look forward to ....

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15:04, Jan-08-2019 | From PC
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hit hit hit

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15:08, Jan-08-2019 | From POCO F1
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It doesn't matter Redmi will be standalone brand or sub-brand or co-brand. Need Type C port in redmi phones, ir blaster, bigger battery, 15/18/20watt QC 3.0 compatible charger, and mostly important Better software support directly from MI, no choppy, broken update which only degrades MIUI experience.

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15:08, Jan-08-2019 | From POCO F1
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also need 3.5mm audio jack

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15:18, Jan-08-2019 | From APP
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thanks for sharing

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Happy 2019

15:24, Jan-08-2019 | From Mi MIX 2
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Good Idea for more clearance of Xiaomis Device Lineup

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15:26, Jan-08-2019 | From Redmi Note 4X
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it's always just a marketing tools. xiaomi now support smartphones only for 2 years, yup, no matter flagship or entry level. people will leave xiaomi soon. it's up to you xiaomi, you need people or not

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15:29, Jan-08-2019 | From Redmi Note 5
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Great news

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15:40, Jan-08-2019 | From Redmi Note 3
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think...just the same

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