Super moderator

Rank: 8Rank: 8

Credits
133390
Device
Mi 8
Online time
7585 Hours
Send PM

Mi HomeMi BandMi VRMagic CubeMi HeadphonesMi Power Bank 10000MAH Mi KeyMi  BunnyNinebot MiniMi T-ShirtMi Power BankMi Power StripXiaomi 7th AnniversaryMIUI 6Awesome!I Love MIUIFantastic!MIUI 8MIUI 2015MIUI Devices ContestFlashholicMIUI 2016MIUI 7Xiaomi Mi 4Redmi 1SMi 3Mi 4i4 Million Forum MembersRedmi Note 3Redmi 2I Love 2016Fan Of MIUI IndiaRooster Year of 2017Rocket to Future3 Million Forum App InstallsMIUI 20172100K Forum Members1900K Forum MembersHilal Ramadan MIUI 6th AnniversaryMIUI Forum AppMIUI 300 WeeksMIUI World Tour1 Million Forum App InstallsMerry Christmas700K Forum MembersMIUI 5th Anniversary800K Forum Members1 Million Forum Members1500K Forum MembersXiaomi 5th Anniversary500K Forum MembersThanksgiving DayMid-Autumn FestivalHappy Valentine's DayHappy New YearMIUI 100 Million UsersMIUI Fan from IndiaMIUI Fan From BrazilSuper Friday5 Million Forum App InstallsHappy Holi MedalMIUI Happy Medal5 Million Forum PostsSuper Wednesday10 Million Forum PostsSuper SaturdaySuper SundayMIUI 9MIUI 7th AnniversaryMIUI Lucky FridaySuper Tuesday3500K Forum MembersSuper ThursdayRingolicious MedalWomen's Day Medal3 Million Forum Members1300K Forum MembersMiPopI Love Mi BunnyAlpaca Mi Bunny Gamer Mi BunnyMIUI Device TeamMIUI KingXiaomi 8th AnniversaryRingtone ExpertMost Popular Forum UserMIUI Android 4.4 KitKatTechnology GuruMIUI 8th AnniversaryGold Super ModeratorDiamond Super Moderator13 Million Forum MembersHappy 2019MIUI Halloween 2018Discuss HereMIUI Weekly Devices QuizDual CameraMIUI 10SurpriseMost Active MIUIer2017 Annual AwardsSuper ModeratorPioneer of MIUI English Forum Mi Lover MedalMi TalentStar Of TechnologyMaster Of TechnologyMr. DependableMIUI FollowerMIUI Medals CollectorMi Bunny Game Master OTA FeedbackDie-hard MIUI FanUpdates LoverMIUI Twitter FollowerMIUI FB FollowerAndroid ElfScroll Of WisdomForum Contest LoverDebate MasterAndroid GuruMIUI Device ExpertHumor Master

[Others] [Enlighten Yourself #20] How POCO Launched 845-Powered F1 Under $300? Know More!

  [ Promote]
97910 468 |
15:04, Sep-13-2018 | From PC
|
|
Go to reply no.
Enlighten  New 1040 467.jpg

Hello MIUI'ers,

With so many diverse options in the smartphone segment, it's hard for a new player to stand out. However, Xiaomi's sub-brand managed to do just that. When POCO unveiled the F1, it did something that wasn't possible anymore: take Indian consumers by surprise. India is one of the hardest markets to sell a phone — there's no dearth of choice across any given category, and the average Indian customer is inherently price-conscious.

So when POCO announced that the Snapdragon 845-powered F1 retails for just ₹20,999 ($290) in India, it set off a cavalcade of excitement that hasn't been seen for a long time.

image.jpeg

Two factors: conscious cost-saving and Xiaomi's supply chain.

According to POCO's head of product Jai Mani on how the brand pulled it off. Mani said that the goal from the beginning was to launch the phone at the ₹20,000 figure and that the main challenge to hit that price point was the currency fluctuation against the dollar. The Indian rupee is currently at its lowest point in a decade, and that makes things harder for brands like POCO, which have thin margins to begin with.POCO had to make several cost-conscious decisions to get to that price. Mani said his team initially mulled the idea of an AMOLED display for the device but had to ultimately reject it as it wasn't feasible in terms of cost. Another feature that didn't make the cut is NFC. Its omission isn't a huge deal in India, but it makes a difference in markets like the UK, where contactless payments are ubiquitous. The choice of materials also made a tangible difference, as a polycarbonate back costs much less than a glass-based design.


The factor that played a key role in getting the POCO F1 down to that $300 figure is Xiaomi's supply chain. POCO was able to leverage Xiaomi's existing infrastructure to bring down the R&D costs for the F1. The F1 uses the same IR-based face unlock as the Mi 8 — hence the reason for the notch on the display — and the same 12MP IMX363 rear camera module as the Mi MIX 2S. The 20MP front camera module is also identical to that of the Mi 8, and by reusing components, POCO was able to save a lot of time and resources in tuning the cameras for the device.If not for Xiaomi's scale, POCO could not have launched the F1 at $300.


Another area where Xiaomi's infrastructure paid off is with the Snapdragon 845. Mani said that Xiaomi is one of Qualcomm's largest customers for Snapdragon 800-series chipsets, so the company was able to source a large volume of the processors at a "great" price. Same goes for memory — POCO wouldn't have been able to offer LPDDR4X RAM or UFS 2.1 flash storage as standard were it not for Xiaomi's scale.

The main components in terms of cost are RAM, flash storage module, display, SoC, and camera, with Mani saying that these five components make up a huge chunk of the price of the phone. Sourcing these components directly from Xiaomi ultimately made all the difference for POCO as the company wouldn't have been able to launch the F1 at such a competitive price otherwise.
POCO is also leveraging Xiaomi's after-sales network. It's not just during the manufacturing where POCO benefits from Xiaomi's scale. POCO is using Xiaomi's logistics and distribution network, and more importantly, its service centers — with Mani noting that doing so "saves us a lot of money." Xiaomi now has over 1,000 service centers across India, and POCO customers will be able to access that same network for after-sales service.

What's interesting is that POCO is selling the F1 in decent volumes — there were over 75,000 units up for grabs during the first sale last week. POCO says it will continue to make a similar number of units available in future weekly sales. All units sold in India are being assembled locally at Xiaomi factories, and that also makes a difference when talking about pricing.Furthermore, POCO is adhering to Xiaomi's goal of not exceeding 5% in profits from hardware sales. By selling at near manufacturing cost, POCO is able to effectively undercut every other company, a strategy that Xiaomi has used to great effect in the past. That's why it's unlikely we'll see anyone else offer a Snapdragon 845 phone for $300.


Are You Planning to Buy It?


Source: Androidcentral, Thenextweb
Image Credits: Abhimanyu Ghoshal



Previous Threads:



Favorite30 Share

Rated by 9 people   Experience Prestige Reason  

Dikaef + 1 Fantastic!
pattanaclub + 1 Great!
Technoking2020 + 10 + 5 Thanks!
VikuBalupura + 10 + 5 Fantastic!
niardi + 10 + 3 Great!
srsakib + 10 + 3 Great!
tifozif1 + 1 Great!
crossfire25 + 10 + 3 Fantastic!
candicesu + 10 Fantastic!

Experience +63  Prestige +19  View Rating Log

Diamond Member

Rank: 5Rank: 5

Credits
1290
Device
Redmi Note 5/Pro
Online time
215 Hours
Send PM

POCO F1Star Of TechnologyPioneer of MIUI English Forum

21:35, Sep-14-2018 | From PC
|

Reply Awards +3

Now using. It's a great phone

Supreme Member

Rank: 7Rank: 7Rank: 7

Credits
85557
Device
Mi 9
Online time
1202 Hours
Send PM

Mijia Walkie TalkieMagic CubeMi Notebook AirMi Bluetooth SpeakerNinebot MiniMi Band 2Mijia Story TellerYi Action CameraMijia 360° Panoramic CameraMijia Electric ScooterMi MIXUnlock MedalMi TV 70Mi BoxMi HeadphonesXiaomi 6 LaunchMi T-ShirtMi Bluetooth HeadsetMi WiFi RouterMi ScaleNinety Degree LuggageMijia VR Play 2Mi Power BankMi Kids WatchMi VRMijia Smart PTZ CameraMi HomeMi BandMijia Smart ShoesMi  BunnyXiaomi 7th AnniversaryI Love MIUIFantastic!AnTuTuAwesome!MIUI 8FlashholicMIUI Devices ContestMarshmallowMi Max 4 Million Forum MembersRedmi 2Mi 4iRedmi 4XRedmi Note 4Redmi Note 4XMi 5XMi Pad 3Xiaomi Mi 6Mi 5Mi TVXiaomi Mi 4Mi Pad 2Mi Max 2Redmi ProRedmi Note 3Redmi 3SRedmi 4/Prime/4ARingolicious Medal1st AnniversaryFan Of MIUI AustraliaMIUI Weekly PollXiaomi 6th AnniversaryRooster Year of 2017Mid-Autumn FestivalMIUI World TourSuper Tuesday300K Forum MembersRocket to Future2 Million Forum MembersHappy Singles' DaySuper WednesdayMIUI Marathon MedalMIUI Fan from TurkeySuper SundayMIUI Lucky FridayWomen's Day MedalSuper MondaySuper FridayMIUI Happy MedalSurge S1Super ThursdayFan Of MIUI Russia5 Million Forum App Installs10 Million Forum PostsMIUI Fan From IndonesiaMIUI Font LoverSuper SaturdayMIUI Forum AppHappy Holi MedalMIUI 20173500K Forum MembersMIUI 7th AnniversaryMIUI 20 Million UsersMIUI SFan Of MIUI SpainFan Of MIUI BangladeshMIUI 9500K Forum MembersMIUI 100 Million UsersMIUI Fan From PhilippinesFan Of MIUI IndiaAtaturk MourningFan Of MIUI GreeceMIUI 50 Million UsersMerry ChristmasMIUI PDiwali Happy DiwaliHappy New YearMIUI Philippines Fan MeetupHappy Valentine's DayHilal Ramadan 90000 Forum MembersPuzzle MasterXiaomi 5th Anniversary100k Forum MembersSummer Mi BunnyAlpaca Mi Bunny I Love Mi BunnyMiPopGamer Mi BunnyMIUI ReviewMIUI FB Follower13 Million Forum MembersSurpriseQuick SurveyMIUI Tech SurveyPOCO F15 Million Forum MembersXiaomi 8th AnniversaryRedmi Y1/LiteBlack SharkMi Max 3App StarRedmi Note 5A/PrimeMIUI Twitter FollowerHappy 2019Mi 5XMi A1MIUI 8th AnniversaryMIUI Halloween 2018Redmi 5/PlusMIUI Weekend GiveawayMi DropMIUI 10Dual CameraHumor MasterRedmi 5AMi MIX 2Discuss Here2017 Annual Awards6 Million Forum MembersHeart to Heart10 Million Forum Members7 Million Forum MembersStar Wars9 Million Forum MembersMIUI Quick DiscussionScroll Of WisdomDie-hard MIUI FanAndroid ElfTheme TalentMost Active MIUIerMIUI Medals CollectorMi Bunny Game Master MIUI G+ FollowerMi TalentMi Lover MedalMIUI FollowerOTA FeedbackUpdates LoverMost Popular Forum UserTechnology GuruMIUI KingNougatStar Of TechnologyPioneer of MIUI English Forum Mi Story TellerRingtone Star MIUI Android 4.4 KitKatRedmi Quiz MasterAndroid GuruMaster Of TechnologyMIUI Halloween 2017MIUI Superstar8 Million Forum MembersOreoRedmi Note 5/ProMIUI Weekly Devices QuizRingtone ExpertMr. DependableYouth PledgeDebate MasterIndia Independence Day25 Million StrongMIUI ExpertForum Contest LoverIndonesia Independence Day

22:40, Sep-14-2018 | From Redmi Note 4X
|

Reply Awards +3

Nice phone,i am planning to buy it

Diamond Member

Rank: 5Rank: 5

Credits
513
Device
Mi 5
Online time
45 Hours
Send PM

I Love MIUIMIUI 2016I Love 20163500K Forum MembersSuper WednesdayMIUI Lucky FridayMIUI 2017Merry ChristmasHappy New YearMIUI Monthly TalkRooster Year of 2017Alpaca Mi Bunny MIUI 1013 Million Forum MembersPOCO F1Mi DropAndroid ElfDebate MasterMi Lover MedalDie-hard MIUI FanUpdates Lover

03:14, Sep-15-2018 | From PC
|

Reply Awards +3

excellent article!
I Love XIAOMI.

Need XIOAMI stores in Greece

MIUI Beta Team - Global

m | b | u |

Rank: 6Rank: 6

Credits
139982
Device
Mi A2
Online time
87 Hours
Send PM

Mi BandUnlock MedalMi HomeMijia Smart ShoesMi Power BankMi T-ShirtMi WiFi RouterNinebot MiniNinety Degree LuggageI Love MIUIAwesome!MIUI SMIUI Marathon Medal2 Million Forum MembersMIUI Lucky FridayMid-Autumn FestivalMerry ChristmasMIUI World TourMIUI Happy MedalSuper MondayMIUI Forum AppHappy Valentine's Day1st AnniversaryMIUI Fan From IndonesiaMIUI PHappy Singles' DayPuzzle MasterXiaomi 6th AnniversaryAlpaca Mi Bunny Summer Mi BunnyPOCO F1Die-hard MIUI FanMIUI 8th AnniversaryHeart to Heart5 Million Forum MembersMIUI Halloween 2018Forum Contest LoverMIUI FollowerOreoHappy 2019MIUI Tech SurveyMIUI Medals CollectorDebate Master13 Million Forum MembersRedmi 5/PlusHumor MasterMIUI Halloween 2017Dual CameraMIUI 10Xiaomi 8th AnniversaryMi Lover MedalMIUI Weekly Devices Quiz10 Million Forum MembersMaster Of TechnologyAndroid ElfDiscuss HereNougatMi TalentSurprise6 Million Forum MembersMi DropScroll Of Wisdom

03:22, Sep-15-2018 | From POCO F1
|

Reply Awards +3

posting from it.
@gregadjah

Diamond Member

Rank: 5Rank: 5

Credits
1704
Device
0
Online time
10 Hours
Send PM

Mi Power BankMi HomeXiaomi 7th AnniversaryMIUI 8Awesome!MIUI Devices Contest4 Million Forum MembersRedmi Note 4XSuper SaturdayMIUI 2017MIUI Font LoverRocket to FutureMIUI Forum App300K Forum MembersMIUI Lucky FridayMIUI 9100k Forum MembersFan Of MIUI Australia2017 Annual AwardsAndroid GuruTheme TalentTechnology GuruForum Contest LoverScroll Of WisdomDebate MasterMIUI KingMi Lover Medal

03:22, Sep-15-2018 | From POCO F1
|

Reply Awards +3

informative article👍

Elite Member

Rank: 6Rank: 6

Credits
5030
Device
0
Online time
156 Hours
Send PM

Unlock MedalMi KeyMi In-Ear HeadphonesMi  BunnyMijia Smart ShoesMi WiFi RouterMi T-ShirtNinebot MiniMi BoxMi Power BankMi BandAnTuTuAwesome!MIUI 6I Love MIUIRedmiMi TVXiaomi Mi 4Mi 3Redmi NoteHappy Valentine's DayHappy Singles' DayMIUI V5 ReviewXiaomi 6th AnniversaryMIUI Fan from Malaysia1st AnniversaryPuzzle Master2 Million Forum MembersSuper SundaySuper SaturdayMIUI 100 Million Users500K Forum MembersFan Of MIUI BangladeshMIUI Marathon MedalRocket to FutureMIUI Lucky FridayMIUI S2014 ChristmasHilal Ramadan Fan Of MIUI Ex-Yu Super MondayMIUI 50 Million Users300K Forum MembersDiwali MIUI Fan From SingaporeFan Of MIUI IndiaMerry ChristmasMIUI 4th AnniversaryMIUI Fan From IndonesiaThanksgiving DayMIUI Fan From PhilippinesMIUI Fan from IndiaSingapore BirthdayHappy DiwaliMiPopGamer Mi BunnyAlpaca Mi Bunny Summer Mi BunnyI Love Mi BunnyMaster Of Technology13 Million Forum MembersMi TalentMIUI 8th AnniversaryMIUI Halloween 2017Discuss HereSurpriseScroll Of WisdomMIUI 10Mi DropHeart to Heart6 Million Forum MembersMIUI Tech SurveyPOCO F1MIUI FollowerPioneer of MIUI English Forum Android GuruMIUI Android 4.4 KitKatOTA FeedbackMost Active MIUIerDie-hard MIUI FanMIUI Global Forum 2014Youth PledgeUpdates LoverStar Of IconsAndroid ElfMIUI Medals CollectorMIUI KingMIUI Quick DiscussionForum Contest Lover9 Million Forum Members25 Million StrongXiaomi 8th AnniversaryMIUI Weekly Devices QuizMi Lover MedalStar Of Technology

10:13, Sep-15-2018 | From PC
|

Reply Awards +3

Thanks for sharing

Platinum Member

Rank: 4

Credits
2752
Device
POCO F1
Online time
307 Hours
Send PM

Mi HomeMi  BunnyYi Action CameraXiaomi 7th AnniversaryMIUI Devices ContestMIUI 8Awesome!Redmi Note 4Redmi Note 3MIUI 2017MIUI Forum App3500K Forum MembersSuper ThursdaySuper SundayWomen's Day MedalRocket to Future300K Forum MembersAtaturk MourningPuzzle MasterMIUI Happy MedalMIUI 9Super MondayMIUI 7th AnniversaryRooster Year of 2017I Love Mi Bunny25 Million StrongMIUI Weekly Devices QuizXiaomi 8th AnniversaryMIUI Halloween 2017Android GuruMIUI FB FollowerUpdates LoverStar Of Technology2017 Annual AwardsMost Popular Forum UserMi Lover MedalScroll Of WisdomAndroid ElfMIUI KingTechnology GuruPioneer of MIUI English Forum Debate Master

18:57, Sep-15-2018 | From PC
|

Reply Awards +3

Excellent, Great, Awesome Phone..

Super moderator

Dream. Explore. Shine. Roar.

Rank: 8Rank: 8

Credits
282160
Device
Mi 8
Online time
5208 Hours
Send PM

Unlock MedalMi Power Bank 10000MAH Mi Band 2Mi Water PurifierMagic CubeMi Power StripMi Air PurifierMijia Qi CycleMi VR HeadsetMi Plastic In-ear PhonesMijia VR Play 2Mijia Story TellerMi HomeMi Bluetooth Canon SpeakerNinebot MiniMi  BunnyMi HeadphonesMi TV 70Mijia Electric ScooterMijia Walkie TalkieMi Power BankMi BoxMijia Smart ShoesMi WiFiMi T-ShirtMi WiFi RouterMi Bluetooth HeadsetNinety Degree LuggageMi Kids WatchMi BandYi Action CameraMi Yi CameraXiaomi 6 LaunchMi MIXMi Selfie StickMi VRMijia Mi Bunny RobotMi Notebook AirMijia 360° Panoramic CameraXiaomi 7th AnniversaryAnTuTuFlashholicMarshmallowI Love MIUIMIUI 2016Awesome!MIUI Devices ContestFantastic!MIUI 8Redmi Note 4Redmi ProRedmi 3SRedmi Note 34 Million Forum MembersMi 5Mi Max Xiaomi Mi 6MIUI 2017Rooster Year of 2017Happy New YearFan Of MIUI RussiaMerry ChristmasMIUI Monthly TalkThanksgiving DayMIUI 300 WeeksMIUI Lucky FridayHappy Singles' DayXiaomi 6th AnniversaryFan Of MIUI BangladeshMIUI Fan from MalaysiaMIUI Forum App3 Million Forum App InstallsMIUI Fan from TurkeyI Love 2016MIUI World Tour1500K Forum MembersMIUI Marathon MedalFan Of MIUI PolandMIUI Fan From SingaporeFan Of MIUI ItalyMIUI Weekly PollHappy Valentine's Day1900K Forum MembersFan Of MIUI Spain1800K Forum MembersPokemon Master MedalFan Of MIUI IndiaDiwali Happy DiwaliMIUI Fan From Indonesia2100K Forum MembersMi Live Medal1 Million Forum App InstallsFan Of MIUI Ukraine3500K Forum MembersMIUI SFan Of MIUI Australia90000 Forum Members300K Forum MembersRingolicious MedalFan Of MIUI GreeceHappy Holi MedalSuper SaturdayMIUI Font LoverSuper SundayHilal Ramadan Xiaomi 5th AnniversaryMIUI 7th AnniversaryMIUI 100 Million UsersMIUI 5th AnniversaryCamera Filter Guru MedalMIUI Fan From Philippines500K Forum Members1st AnniversaryFan Of MIUI Bulgaria100k Forum MembersMIUI Philippines Fan MeetupMIUI PMIUI 95 Million Forum App InstallsAtaturk MourningMIUI Fan From NepalPuzzle MasterRocket to FutureSuper WednesdaySurge S1Singapore Merlion MedalMIUI Fan from IndiaSuper MondaySuper TuesdaySuper FridayFan Of MIUI FranceWomen's Day Medal10 Million Forum PostsMIUI Happy Medal3 Million Forum MembersSuper ThursdayMIUI 20 Million UsersSummer Mi BunnyMiPopGamer Mi BunnyI Love Mi BunnyAlpaca Mi Bunny MIUI ReviewMIUI Halloween 2017MIUI G+ FollowerRingtone ExpertMi Lover Medal2017 Annual AwardsMIUI 8th AnniversaryMr. DependableRingtone Star MIUI Tech SurveyDie-hard MIUI FanOreo8 Million Forum MembersXiaomi 8th AnniversaryMi DropBlack SharkMIUI 10MIUI SuperstarHeart to Heart13 Million Forum MembersMIUI Weekly Devices Quiz9 Million Forum MembersStar WarsQuick SurveyTheme TalentPioneer of MIUI English Forum MIUI KingHumor MasterYouth PledgeMi Story TellerApp StarMIUI Android 4.4 KitKatApp TalentMIUI Ice Bucket ChallengeAndroid Elf7 Million Forum MembersScroll Of WisdomMIUI Medals CollectorUpdates LoverApp TalentMIUI ExpertOTA FeedbackTechnology GuruAndroid GuruIndia Independence DayMi Talent25 Million StrongDebate MasterIndonesia Independence DayStar Of TechnologyMi Bunny Game Master Master Of TechnologyMIUI Twitter FollowerMost Popular Forum UserInbox ZeroMost Active MIUIerMIUI FollowerForum Contest LoverMIUI FB Follower

19:00, Sep-15-2018 | From PC
|

Reply Awards +3

Thanks for sharing

Diamond Member

Rank: 5Rank: 5

Credits
1766
Device
Mi 5
Online time
163 Hours
Send PM

Mi Power BankMi BandMIUI 6Awesome!Fantastic!MIUI 7Mi PadMi 5s PlusMi 4iRedmi Note 2Redmi NoteMi 4cRedmi 2Mi Note2 Million Forum MembersMIUI Fan From Singapore600K Forum Members500K Forum MembersMIUI 100 Million UsersXiaomi 5th AnniversaryHappy Valentine's Day800K Forum MembersMIUI Fan From IndonesiaI Love Mi BunnyDie-hard MIUI Fan8 Million Forum MembersMIUI Quick DiscussionYouth PledgeMIUI FB FollowerDebate MasterMi Bunny Game Master MIUI Twitter FollowerForum Contest LoverMi Talent

23:41, Sep-15-2018 | From PC
|

Reply Awards +3

This phone is awesome..
Never thought it'd be a $300 smartphone
Music consists of rhythmic, dynamic, melodic, tonal, and mathemathical components..

Credits Management

Quick Reply Top Return to the list