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[News] Xiaomi Tops the New User Gainer List With 37% Addition in Q2 of 2018 in India!

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17:45, Aug-10-2018 | From PC
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This post was edited by Muz_paray at 15:44, Aug-10-2018

Hello MIUI'ers,

We are here to share a very happy news with you all. As per CMR’s India Smartphone Movement Report, 2Q 2018, released recently, 72% of users switched their smartphones in Q2 2018. We topped the list with 37% upgrading to a Xiaomi smartphone. Xiaomi added the most 36.9% of new devices across India followed by Vivo, Oppo, itel and Huawei (Honor).  

IMG_20180810_150126.jpg

Releasing the first edition of the report, Kanika Jain, Manager, New Initiatives said, “Customer stickiness is the paramount concern that home grown brands need to address immediately.  Consumers continue to swap their existing Smartphones with the new ones offered by Chinese brands resulting in fast erosion of total installed base of the local Indian brands.” “This is a very grave situation for such brands as they cannot work on any strategy to monetise on the base as it continues to deplete every quarter,” concluded Kanika.

The report further identifies that the replacement market continues to grow in the country and as of 2Q 2018, 59% of the Smartphones sold were actually upgrades/replacements to existing Smartphones. There is still 41% of new Smartphone market development occurring in the country, which could be a pie that the domestic brands should focus upon.  However, that is also witnessing competition because of the cannibalisation of Fusion Phones, especially in the Smartphone range of up to Rs 4,000.

CMRs-India-Smartphone-Movement-Report-2Q-2018.png

The report is based on the analysis of over 200 million users across the country, where the device movements of users are captured and analysed using big data analytics techniques.  Part of the Mobilytiks program of CMR, this report specifically identifies the trends regarding how Smartphones move in the hands of consumers giving insights about switching, new versus replacement and gaining and depleting brands, technologies and price segments.


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20:41, Aug-10-2018 | From Redmi Note 4X
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Good news!!

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09:20, Aug-11-2018 | From PC
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Awesome

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