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[News] [Xiaomi India] Xiaomi Remains to be Undisputed #1 Smartphone brand in India!

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13:36, May-15-2018 | From PC
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This post was edited by Prince26712 at 11:54, May-15-2018

Hello MIUI'ers,

According to the International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker, the India smartphone market saw a shipment of 30.0 million units in 2018Q1, making it the strongest start to a year and maintaining a healthy year on year growth of 11 percent. However, the market remained almost flat compared to the previous quarter 2017Q4.

Xiaomi maintained its lead in the market for second quarter in a row with further expansion in the offline channel and popularity of its models such as Redmi 5A and Redmi Note 5. Various other companies, on the other hand, used the online channel to expand their share in the market, notable amongst those being Honor, iVOOMi and Tenor (10.or). This led to share growth of the online channel within smartphone market from to 34.2 percent in 2017Q4 to 36.0 percent in 2018Q1. Xiaomi increased its share of total eTailer shipments from 32% a year ago to 53% in 2018Q1.


"Xiaomi is in a unique position with a diversified channel approach and strong demand in each of the channels. Huawei's Honor 9 lite also made into the top 5 online models in its debut quarter 2018Q1,” says Jaipal Singh, Senior Market Analyst, IDC India. On the offline front, Transsion continued to drive growth through its brands itel and Tecno by expanding aggressively to smaller towns & cities by focusing on channel management and after sales service.

Top 5 smartphone vendor highlights


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Xiaomi continued to lead the smartphone market in the 2018Q1 by doubling its volume year on year. Also, its continuous efforts to expand offline footprint has helped get visibility for the brand, thus ensuring availability in more places. In line with the duty hike on populated PCBs, Xiaomi announced its big move towards local manufacturing by setting up its first SMT (Surface Mount Technology) facility in Tamil Nadu in April 2018.


Samsung remained at the 2nd spot in smartphone ranking with flat annual growth in 2018Q1. Samsung's two pronged approach with the focus on low-to-mid range J series and the latest flagships Galaxy S9 series along with Galaxy S8 series and Note 8 in the premium segment drove shipments for the vendor.


OPPO climbed to 3rd position from 5th in the last quarter. While it launched F7 in later half of 2018Q1, bulk of its shipments came from mid-ranged A series with upgraded variants in 2018. The channel realignment to focus on channel partners primarily with high sales contribution continued to build deeper relationships in those channels. In a bid to capture online space, OPPO did its first flash sale exclusive on Flipkart ahead of F7 launch. The smartphone maker is also expected to launch its new online exclusive series under the brand ‘Realme’.


vivo slipped to 4th position as its shipments declined by 29.4 percent year-over-year in 2018Q1. However, the brand grew by 2.1 percent as compared to previous quarter. The Y series of vivo continued to generate close to 70 percent demand.

Transsion made its debut in the Top 5 with more than threefold annual growth in shipments in 2018Q1. The China based group has four brands under its umbrella – namely itel, Tecno, Infinix and Spice. With its primary focus on offline channels, itel and Tecno branded phones are doing well in the highly price sensitive India market.


Do you have a Xiaomi Mobile ???


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14:26, May-15-2018 | From PC
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Congratulations Xiaomi!

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15:19, May-15-2018 | From Redmi Note 5
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😍😍


Please give REPLY, So I can notice.

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20:45, May-15-2018 | From PC
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Yes, I have.. Congrats Xiaomi..

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09:58, May-16-2018 | From PC
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Great News!!
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14:42, May-17-2018 | From PC
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I have two Xiomi mobiel Redmi 1s and Redmi Note 5 pro.

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