This post was edited by vincent_khoo at 17:57, Mar-29-2016
Hi Mi Fans,
The first concept of Xiaomi launched its unique ecosystem is to build a new perception of China-made goods.and redefined as good quality. Since then, Xiaomi has launched wide variety of ecosystem products ranging from Mi Power Bank, Mi Earphone, Mi Water Purifier, Mi Air Purifier, Ninebot Mini............ and so much more waiting for you to name it.
Let me give you one scenario where you can find Mi products anywhere in your home such as in kitchen (Mi Water Purifier), Bedroom (Yeelight Beside Lamp , Mi Air Purifier, Yeelight Smart Bulb, Mi Mattress ), Living room (Mi Universal Remote Control, Mi Power Strip), Mi Band to track your steps and sleeping pattern, outdoor (Ninebot Mini, Yee Action Camera). There are just some many examples to be given ! However, most of the products mentioned were actually made by our Mi Ecosystem, thus to prevent such confusion in the future we have renamed our Mi ecosystem to MiJia !
We're launching a new brand for Mi Eco-system named MIJIA.The logo looks like a shield which has the hidden meaning that all the products under this tag are as reliable as a shield. Lets begin with our first product with MIJIA's tag
MIJIA, Induction Heating Pressure Rice Cooker
Many are concern why Xiaomi decided to make high-end cookers? It's actually based on the 4 factors: Good quality, scarcity in China, high current prices and market needs. So we invited NAITO TAKESHI, a renowned engineer from Japan to join us and built the cooker team. This team consists of talented people from Apple, Moto, IBM, Media, Philips, and Sanyo.
It took 69 procedures just to finish the inner container of the IH Cooker! Guess what? We took around 18 months to undergo research and development and conducted 30,000 experiences in lab before we actually launch it.
Look at the small components of our rice cooker, the difficulty is similar to make a smartphone !
Rice is the most widely consumed staple food for a large part of the world's human population, especially in Asia. However normally the simplest thing is the hardest thing to do. How many of you ever experienced fail to cook a rice? With our MiJia IHR Rice cooker you won't repeat the same mistake again 
Say goodbye to this annoying problem!
China, India, Indonesia, Vietnam and Thailand are among the top 5 largest Producers of Rice in the World. Here comes the problem, the rice from each country has different methods to cook. Some might requires more water, some might need extra time to cook it, some might has higher boiling point and so on. How do we solve this problem?
This is something really cool here, you can just scan the code on your rice package and the data will be uploaded to cloud. What is the purpose of uploading your data to the cloud? A corresponding heating method will be calculated and carried out. Currently there are 2450 heating methods in total.
We even have our own app for this rice cooker. Once you connected to the Wi-FI and you can set the time for the rice cooker starts to cook so that once you reach home from office the rice is ready to be served. You can even adjust the softness of the rice on the app !
By using MIJIA IHR Rice Cooker you can cook other dishes and not only limited to white rice 
Price for this product? ¥999 ($153)
How about we compare MIJIA IHR Rice Cooker with some other famous brands in the market? Seems like most of them are selling with a price ranging from ¥3000- ¥4000 while we are selling less than ¥1000 !
The dimension of the rice cooker is 300mm (length) X 251mm (width) X 212mm (height) and weights 6.45kg with a capacity of 3.0L
MIJIA IHR Rice Cooker = MIJIA Induction Heating Pressure Rice Cooker
More photos of the MIJIA IHR Rice Cooker
How do you like our MIJIA Induction Heating Pressure Rice Cooker? |