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[Others] [Chou Techbites #12] Should Mobile Vendors Include Ads in Their Stock Apps?

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22:52, Jul-08-2018 | From PC
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Go to reply no.

Greetings MIUIers! Welcome to the Chou Techbites!

On this episode, I want to talk about a naughty thing yet interesting: advertisements, especially when it comes to the stock applications that comes to the ROM that installed on their phones since many of us started to questioning it. While it might be a sensitive topic, this kind of talk actually is debatable, and now it seems that this is the time to start the healthy debate.

There are some questions that might be raised that I will try to explain, and I hope we can get a clear idea about it. Because what we need is not just a decent explanation, but the thinkable reasoning behind that idea which always boils down to one conclusion: ads is about revenue.


For one reason or another, I hate advertisements

I can safely say with some dirty words to ads since I might hate it at the most since back in my day while watching local television channels. I remember that it was flooded by the ads and it might be took almost half of the time of the current show and so on. Not just only on television, when the internet era comes, I've to face many ads.

maxresdefault.jpg


From betting site, porn site, dating site, or even fraud site that contains any malware, they always show in some certain pages. Some of them even using pop-up ads that cover the whole page and we need to wait for few seconds before we can see the close [x] button.

If you're unlucky enough, maybe your mother will find you opening some forbidden sites, and that's it. She will scolding you to the max, yet she has no idea about some naughty ads that spreads on almost all of the entire site on the internet that might blocking particular news site.



But perhaps the most annoying part of it is when we had slow internet and the ads that popped up was using flash file that considered have a big size and it took sometimes to load, or even failed to do so, that forced us to refresh the webpage again. Such a memory.

That was the main reason why these days I prefer to pay subscription channels to watch television, and to install strong adblocker in my browser. With that, I saved my time since I can watch television show with less ads, the site that I need to access loads faster, and I can save much data.

1000x660_webads2.jpg


In the smartphone era, I have to face another ads too. But now I have to face it on some apps. While it kind of acceptable, it can't be helped. I will live with them, except I found a way to get rid of them. But the problem comes from an unexpected direction: stock apps that contain ads.


Some says it's about freemium apps

I was one of the few who openly questioned the ads that appeared in some stock applications yet didn't get any clear answer. I might the one who simply get bothered [if it's not annoyed] by ads that shows in some applications. So asking that kind of question is kind of reasonable for me, since I paid many of apps even I might not using some of them.

They might got unlocked features, but the main reason I paid all of them is to get rid the ads. Because this is the classic scheme for developers to gain the revenue. Either they release it with ads so they get money from it, and many of them give users the option to get rid the ads while it might unlocking some additional features.

[Ads] 2.png


Aside those apps, there are apps that can be categorized as freemium apps that not contains ads at all that I prefer than the other. They have premium features as like as a premium apps, but it's free and you can get or enhance any [new] features by do some in-app purchases.

This kind of apps often you can find in many Japanese games such as Pokémon Go, Duel Links, or Digimon Links. I play those games, and the developers gain the revenue by offering us to buy some gem to unlock characters, cards, weapons, or skills. It applied to Sony Sketch too, that using subscription scheme to give us an option to save the image in larger resolution.

[9GAG] Turn Off Ads.png [Duel Links] In-App Purchase.png


But you should know that the main attraction, the main reason it called a free and premium, because it has no ads at all. They might offer us to buy unlock some features or to buy stuff from them, and that's it. You can use the app without any splash ads at startup, or pop up one, or the one that placed at the upper or the bottom side.

If you want to call stock apps as a freemium ones that have those kind of ads in almost all of it, you should refrain to call them that. They can't be called freemium apps.


Should mobile vendors include ads in their stock apps?

Now we come to the main question that is the topic of this talk since some of mobile vendors putting many ads in their stock apps. Because we can't compare it to standalone app developers that not produce and sells phone at the first place, and ads is one of few ways to gain their income.

[MIUI Ads] 1.png [MIUI Ads] 2.png


Mobile phone vendors, have a main revenue and it's big. Because they produce and sell phones. Even the cheap one can give them huge income, leave alone their flagship devices. They might buy the entire line of particular SOC production to maintain the price and the gain.

That's mobile phone vendors on my eyes. But now some of them putting the ads in their own stock apps without any notice or particular reasons, and it makes many users going rage. Even sometimes the ads kind be aggressive enough to annoy most of their customers. Again, should them to put the ads, especially with "revenue" reasons?

nnlrafulz5701.jpg


Because first of all, we don't know the real production costs of their phones, both in hardware, software and another stuff like marketing campaign. While it's unclear, we can expect that they put big margin to make a profit. Yet, they don't make and sell few phones in few markets.

They can sell millions of devices in one time. Even with 5% margin, it'll be huge income for them. For me, it's just nonsense and a bad move. I remember when Sony make their Sketch app to be paid one, I saw many users are going rage because of it, and there's no ads shown until now.

[Skecth] No Ads.png [Sketch] Subscription.png


I don't think that there will be a significant revenue that they'll get from putting the ads on their stock apps, or maybe they can include it to the production costs, and if any, they might go with freemium rule. Just add some interesting in-app purchase without rip the basic features.


That's all folks! See you in the next Chou Techbites!



Big thanks to
@candicesu, @Rahul_09, @Katrix
and my fellow special team for their support.



Previous talks:
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23:28, Jul-08-2018 | From PC
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Really ads are waste of time
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22:56, Jul-08-2018 | From PC
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Thanks for the wonderful explanation.

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23:43, Jul-08-2018 | From PC
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Thanks for share

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23:50, Jul-08-2018 | From PC
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Ads are really annoying and it shouldn't be included in stock apps. Just image how frustrating it is to see ads everywhere. Xioami should stop doing this in their own apps or please give us an option to deactive/remove the stock apps. We don't want annoying ads.

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23:51, Jul-08-2018 | Via mobile
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Advertisement is a better option for promoting business and gathering customers. But it's a bad habit to allow them on stock app.

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00:03, Jul-09-2018 | From PC
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No they should not include advertisements in stock apps based on user behaviour...

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00:05, Jul-09-2018 | From Mi 5s
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Never in stock apps, it's annoying.

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00:16, Jul-09-2018 | From PC
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Completely disagreed... MIUI will lost in this case it simplicity and beauty

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00:31, Jul-09-2018 | From PC
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Totally agree with you. Advertisements in any apps are annoying. I hate ads when I play any free apps.  I always avoid apps or games which shows ads while using or playing it. So if the vendors include ads in their stock apps, I'd be going with custom ROMs rather than having those annoying ads in my phone.

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