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[Lounge] This Is How Xiaomi Became #1 Smartphone Brand in India Within 3 Years!

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12:59, Jan-07-2018 | From PC
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This post was edited by Prince26712 at 13:11, Jan-09-2018


Greetings Dear MIUIers & MI Fans,

     On 14th November 2017, IDC has published its reports for Q3 2017 & revealed that Xiaomi India has stepped up in the ranking to #1 Smartphone Brand in India by selling more than 9.2 Million smartphones, with the 23.5% market share and Xiaomi has continued to be the fastest growing brand in India with 250% yoy growth! Congratulations Xiaomi for the wonderful achievement within just 3 years of entry in Indian Market.

    Xiaomi has started its journey in India with the launch of smartphone Mi3 via. official partner, Flipkart in the month of July 2014! Mi3 was the 1st smartphone in India offering Snapdragon 800 chipset below Rs.15000! Xiaomi has received more than 1 lakh registrations for the 1st sale of Mi3 scheduled on 22nd July & Flipkart site has crashed as soon as it went on sale! It's how success story of Xiaomi has begun in India!


     Mi3 got 4.5 out of 5 user rating in India based on user ratings on Flipkart! But, every success story has the other side, in August 2014 leading newspapers in India highlighted that Xiaomi collects & send data from phone to its servers in China! This kind of blame was really downing for a newly introduced brand, but Xiaomi had overcome the mess & continued to grow with Hugo Barra, Former Vice-President, Xiaomi!

Mi3 Ratings.jpg

     Rising up through the amidst of the blame game, Xiaomi on 26th August 2014, launched a new Redmi series in India with Redmi 1S which was priced surprisingly lowest at Rs.5999 only! Redmi 1S was packed with a 4.7-inch HD IPS display, powered by a 1.6 GHz quad-core Snapdragon 400(MSM8228) processor with Adreno 305 GPU & runs on Android 4.3 (Jelly Bean) based MIUI ROM. It has a 8-megapixel rear camera with LED flash & f/2.2 aperture.


     On the same day, Hugo Barra has revealed some of the future plans of Xiaomi during an Interview by Rohit Khurana, Editor, Intelect Digest.

     Redmi 1S has received more than 2.5 lakh registrations for its first flash sale & sold out just within 4.2 seconds on 2nd September 2014! However, Xiaomi has been critisized a lot for its flash sale model which had left behind the masses of unsatisfied customers who can't grab the phone in its 1st flash sale!


      The best thing behind Xiaomi's success is that its higher authorities too work at the ground level. On 23rd September 2014 Hugo Barra, VP, Xiaomi & Manu Kumar Jain, GM, Xiaomi India has spent a day at Indore call centre to make sure that users all over India getting best of Customer support as well as to motivate the call centre guys!

Hugo at call centre.jpg

     According to the reports of Counterpoint for Q3 2014, with just two months of sales, Xiaomi raced to capture 1.5% share of the Indian smartphone market which was a huge success for the firm with new start-up! Have a look at the scenario for the Q3 2014, Xiaomi was nowhere as compared to the tech giant at top!

Counterpoint Q3 2014.png

     With the critisizm on flash sale model, Mi India launched Redmi Note in 2 variants viz. 3G & 4G for the price of Rs.8999 & Rs.9999 respectively, on 24th November 2014 and choose to stick with its flash sale model again, which has made getting the device almost like winning a lottery! However. Xiaomi has received over 3,50,000 registrations for first flash sale of Redmi Note 3G on 2nd December 2017!

Redmi Note.jpg

     Meanwhile, in response to the case filed by Ericson in Delhi High Court, regarding violation of patents by Xiaomi had levied a temporary ban over Xiaomi which was relaxed temporarily till 8th January 2015 and Xiaomi was allowed to sell only phones powered by Snapdragon chipset in India. Xiaomi has sold more than 1 Million smartphones in india within six months of its entry in india!


     Despite of the lawsuit filed by Ericson popularity of Xiaomi remained unaffected and the Redmi Note 4G in its 1st flash sale sold out just in 6 seconds on 30th December 2014 and the 2nd flash sale on 6th January 2015 has ended just in 5 seconds!


     New year has brought new hopes for Mi India and Mi4 was launched on 28th January 2015 for the price of Rs.19,999 only which was powered by Snapdragon 801. 3GB LPDDR3 RAM, 16GB internal storage, 5" full HD display, 13MP camera & 3080 mAh battery. Mi4 was sold out in 15 seconds in its 1st flash sale on 10th February 2015!

     According to IDC Q4 2014 report, Xiaomi has entered top 5 brands in India with 4% market share! However, Canalys had stated that Xiaomi has sold more than 8 lakh smartphones in the quarter ended December 2014 despite of minor hiccups like temporary ban on a particular handset model.

IDC Q4 2014.jpg

     Once again, Xiaomi heated up the Indian smartphone market by announcing the successor to the Redmi 1S on 12th March 2015 and Redmi 2 & Mi Pad launched in India. Simultaneously, Xiaomi has announced that it will set up 100 experience stores in India this year to help consumers in the world's third-largest smartphone market "experience" the Xiaomi devices, but will not sell them at these stores and a data center in India by June as it is concerned regarding the data security!

     As per the report of CyberMedia Research, Xiaomi was the India's top 4G handset seller in January 2015 with 30.8% market share in 4G smartphone market in India!

     In March 2015, Mi India has opened its own e-commerse site/ online store in order to reduce dependance over flipkart and launched Mi In-ear Headphones which were available exclusively on Mi Store!

In the same month, Redmi 2, in its 1st flash sale, sold out just in 87 seconds and Xiaomi has sold 50,000 units of Redmi 2 against over 3 lakh registrations! Also, this was the month Xiaomi stepped out to sell its smartphones offline via. Mobile Store in Delhi-NCR!

Redmi 2 sold out.jpg

      In the month of April 2015, Mi India partnered with Snapdeal & Amazon to cope with the ever increasing demand for Mi phones! In the month, Mi India teased with "i is coming' and finally on 23rd April Mi4i was unveiled with 2nd gen Snapdragon 615 octa-core 64-bit processor 1.7GHz, 5" screen, 3120 mAh battery etc. with the price tag of Rs.12999 only! Along with Mi4i, Mi Band also launched in India for Rs.999


     In its 1st flash sale on 30th April 2015, 40,000 units of Mi4i sold out just within 15 seconds! which was the continuation of the glorious journey of Xiaomi in India. In the month of may 2015, Esteemed Indian tycoon business leader Tata has bought a stake in the company!

Tata Tie up.jpg

     In the month of June 2015, Xiaomi tied up with Foxconn to manufacture smartphones in India joining hands to the "Make In India" programme! Mi smartphones to be manufactured in the Foxconn's plant at Sri City, Andhra Pradesh


     On 10th August 2015 at Vishakhapattanam, Xiaomi announced to make devices locally with 'Make in India' tag, in collaboration with Foxconn manufacturing plant at Sri City, Andhra Pradesh! Redmi 2 Prime: the 1st "Made In India" Mi phone was inaugurated by existing CM of Andhra Pradesh Mr. Chandrababu Naidu & launched for the price of Rs.6999 only!

Redmi 2 Prime_Make in India.jpeg

     In the month of August 2015, Mi India Facebook Fan Page has crossed 1 Million likes by Mi Fans! which was really the great achievement for a company which has started its business just a year before!

     Till the month of September 2015, Mi India has sold over 3 Million devices. However, only 8 smartphones & 1 tablet viz. Mi 3, Mi 4, Redmi 1S, Redmi 2, Redmi Note, Redmi Note 4G, Mi Pad, Mi 4i and Redmi 2 Prime, accompanied by some accessories such as Mi Band, Mi Power Banks and Mi Headphones, were launched till date by Xiaomi in India, out of which Redmi Note was called off after its 1st flash sale!

     In the month of October 2015, Xiaomi has launched the PickMi Doorstep Pickup & Drop Service at Rs.189 only inclusive of all taxes! which has relieved the concern of Mi phone users that they won't have a Mi Service Center near their locality.

     As per Counterpoint Research reports for Q3 2015, Xiaomi sales in India has declined by 46%! However, Xiaomi claimed 45% growth over Q2 2015! Meanwhile, Mi India has started Mi Protect that covers accidental damage, liquid logging etc. for the nominal fees providing a year of free maintenance service after purchase.

Mi Protect.jpg

    Redmi Note Prime was launched in December 2015 with 5.5" display and powered by Snapdragon 410, with 2GB RAM+16GB internal storage, 13MP camera & 3060 mAh battery for just Rs.8499! Redmi Note Prime was the second Mi phone "Made In India" exclusively after Redmi 2 Prime!

Redmi Note Prime.jpg

     Mi India has opened Mi Explorers programme for Redmi Note 3 and selected 100 Mi fans to test the device prior to its launch in India on 3rd March 2016!

Mi Explorers.jpg

     Redmi Note 3 was launched in India with Snapdragon 650 Hexa-core processor, 5.5" Full HD display & 4050 mAh long lasting battery. Redmi Note 3 was surprisingly accompanied by Mi Bluetooth Speaker! Redmi Note 3 has received over 8.5 lakh registrations for its 1st flash sale on 9th March 2016 and stocks exhausted within a few minutes from both platforms viz. & Amazon.

Redmi Note 3.jpg

     Also in March 2016, as Xiaomi was consistently getting criticized over its after-sales service since the launch of Mi3 in India, Xiaomi partnered with HCL to ramp up the after sales support.

Xiaomi HCL.jpg

     The most awaited Xiaomi flagship Mi5 launched in India with 5.15" display & powered by latest Snapdragon 820 processor for Rs,24999 only, on 31st March 2016! Mi5 was made available for the 1st time on Xiaomi's 6th Anniversary on 6th April 2016. Mi India has sold over 1 lakh units of Mi5 & Redmi Note 3 cumulatively during Mi Fan Festival!


    In April 2016, Xiaomi has dared to take one more step ahead by investing outside mainland China for the 1st time! Xiaomi invested $25 Million in Hungama as the first round of investment in India! Hungama + Mi alliance meant to expand content platform in India & thereby to grow together!

     May 2016 has brought a fantastic news that Xiaomi, in just over two months, has sold over 600,000 units of Redmi Note 3. Xiaomi’s VP Hugo Barra took social media to announce the milestone and called it Xiaomi’s biggest record in India.

6 Lakh RN3.jpg

     To celebrate the success of Redmi Note 3, Xiaomi is bringing the rest of the Mi Crew (Official Mi Staff) to meet you in your city on The Grand Mi India Tour in early April, 5 cities in a span of 7 days!

      The CNBC Award for best Debuntant Company 2015-16 won by Xiaomi India. Mr. Manu Kumar Jain Proudly Said that the award goes to the entire Mi India Team who worked hard to make crazy things happen over last one year.

Best Debutant 2015.jpg

     Mi India officially approved 5 Fan Clubs across India which has the like-minded people and Xiaomi enthusiasts. Mi Fan Clubs are organized & maintained by Mi Fans, but Mi Fan Clubs are the main marketing pillars of Xiaomi!

     In the month of June 2016, Mi India announced Mi Community for Mi Fans! Mi Community was aimed to allow MI customers to share their feedback, participate in contests, take part in launch events in India and more easily.

Mi Community.jpg

    Mi Max was launched in India on 30th June 2016, which is the biggest phablet by Xiaomi with 6.44" display, powered by Snapdragon 650 Hexa-core processor & 5300mAh battery for the price of Rs.14,999 only! Mi India had received over 50000 registrations for the Mi Max launch event in Delhi!

Mi Max launch.jpg

   Mi Max was accompanied by MIUI 8: Simplify Your Life! an Android-based OS of Xiaomi. MIUI 8 has brought lots of new features such as second space, quick ball, cloned apps & a lot more!

     Mi India has launched Redmi 3S/Prime: Power At Last on 3rd August 2016 which was powered by Snapdragon 430 octa-core processor, 4100 mAh battery etc. just for Rs.6,999 onwards! Mi India has sold more than 90,000 units of Redmi 3S during the flash sale at MI Store and Flipkart, on 09/08/2016 just within 10 minutes!

Redmi 3S launched.jpg

     Mi India organised road shows in 4 cities viz. Kolkata, Mumbai, Hyderabad & Chennai, so that Mi Fans can get hands-on experience with Redmi 3S and gave away Redmi 3S to one lucky attendee in each city!

Hands on Redmi 3s.jpg

     According to the IDC report for Q2 2016, Redmi Note 3 topped the online shipments in India! Also, Mi India declared that it has sold 1.75 Million units of Redmi Note 3 within 5 months ahead of its launch! According to IDC, MI India was the 3rd largest smartphone vendor across India's top 30 cities!

RN3 1.75 million.jpg

    Meanwhile, Mi India announced that it has sold over 2.3 Million Redmi Note 3 till September 2016 and claimed that Redmi Note 3 is the best selling smartphone in India! Redmi Note 3 was sold every 7 seconds. Also, one out of every nine smartphones shipped online was a Redmi Note 3!

     Mi India has declared on the beginning of October 2016 that it has sold over 500,000 devices just within 72 hrs. of Festive Season Sale on Amazon, Snapdeal & Flipkart from 1st October to 3rd October 2016!

0.5 milion in 72 hrs.jpg

     In the same month, Lei Jun, Xiaomi President announced that Mi India has sold 1 Million devices only in 18 days of October 2016!

1 Million in october 16.jpg

     According to the Q3 2016 IDC report, Xiaomi was declared as the 3rd largest smartphone vendor in India, with the market share of 8.4% in top 30 cities across India!

     According to the survey conducted by ANTUTU, Redmi Note 3 was the Most Popular Smartphone in Q3 2016 listing!

ANTUTU listing.jpg

     November 2016 has brought a wonderful news that Mi India has sold over 1 Million Redmi 3S & Redmi 3S Prime smartphones via Flipkart in over 700 cities across India, which was launched in August 2016!

     Q3 2016 was really wonderful for Mi India, as it has sold over 2 Million smartphones in the quarter ended September 2016 with more than 150% YoY growth from Q3 2015 to Q3 2016!

2 Million devices in Q3 2016.jpg

     Year 2016 was very fruitful for Xiaomi in India and Xiaomi was ranked at 4th position as the Most Reputed Smartphone Brand in India: report by BlueBytes and TRA Research.

     Xiaomi published its annual financial reports for the year ended December 2016 and announced that Mi India has crossed the $1 Billion revenue mark in 2016, with nearly 150% year-on-year growth!

1 billion revenue 2016.jpg

     According to the Q4 2016 IDC report, Xiaomi has climbed up high in the ranking in India and became the 2nd largest smartphone vendor in India with 10.7% market share! The credit goes to the sale of 3 Million Redmi 3S units merely in six months ahead of its launch in India.

2nd largest smartphone vendor.png

     On 10th January 2017, Mi India launched Redmi Note 4 in India with 5.5" full HD display, Snapdragon 625 octa-core processor, 4100 mAh battery, 13MP camera etc. for the price of Rs.9,999 onwards, which was scheduled to go on sale on 23rd January 2017 via. Mi Store & Flipkart!

     In its very 1st flash sale on 23rd January 2017, Mi India has sold more than 250,000 units of Redmi Note 4 just within 10 minutes across both selling platforms viz. & Flipkart.

250000 RN4 sold.jpg

     Yeah, Xiaomi celebrated its biggest ever victory in India, but it was followed by a sad news for Xiaomi that its VP-Global, Mr. Hugo Barra has resigned Xiaomi on the same date due to his ill-health, after his glorious journey of over 3.5 year. Xiaomi continued to grow up with the same pace.

Hugo barra.jpg

     In the month of January 2017, Mi India has announced MI Home Pop Up across 4 cities of India namely Mumbai, Hyderabad, Chennai & Bangalore, starting with Infinity Mall, Mumbai on 28th January 2017.

Mi Home Pop up.jpg

     On 14 March 2017, Mi India revealed that it has sold over 1 Million Redmi Note 4 units just within 45 days after its launch in India and Redmi Note 4 bacame the 1st smartphone to cross the Million figure in the shortest time i.e. less than 45 days!

1 Million Note 4.jpg

     On 20th March 2017, Xiaomi has launched a budget smartphone, Redmi 4A in India which was powered by Snapdragon 425 quad-core processor, polycarbonate unibody, 5" HD display, 3120 mAh battery etc. priced at Rs.5,999 only!

     2nd time in history, Xiaomi India has sold more than 2,50,000 Redmi 4A unitsin it first flash sale on 23rd March 2017. Redmi 4A stocks exhausted just within 4 minutes after the sale has begun via. & Amazon. Once again, Xiaomi smartphone proved to be a game changer in India.


     According to the results of the survey, announced in April 2017, conducted by Strategy Analytics, "Xiaomi beats Samsung & Apple to become the most preferred smartphone brand in India". the survey was conducted in the circle of over 2,000 users & Xiaomi topped with the choice of 26% users who participate the survey.

Most preferred smartphone brand.jpg

     By the end of Q1 2017, Mi Store app bacame the #1 free shopping app in India. Mi store app has hit over 1 Million downloads with 4.3-star user rating in play store. It is really a great achievement showing the ever increasing fan base of Xiaomi in India.

top free shopping app.jpg

     According to the Q1 2017 Canalys report, Xiaomi continued to be the #2 smartphone brand in India with 4x growth. In the Q1 2017, Xiaomi accounting for 14% of shipments by selling over 4 Million smartphones in India.

     By the mid of the month May 2017, Xiaomi has sold over 4 Million units of Redmi 3S in India, just within 9 months ahead of its launch and proved to be the highest selling smartphone ever online in India!

4 Million Redmi 3S.jpg

     On 16th May 2017, Xiaomi has launched Redmi 4 & Mi Router 3C in India. Redmi 4 was powered by Snapdragon 435 octa-core processor, 5" HD display, 4100 mAh two-day battery, 13MP camera etc. just for Rs.6,999 onwards! Mi Router 3C was featured by real-time monitoring, parental controls, guest sharing & Wi-Fi boost etc & priced at Rs.1,199 only.

Redmi 4.jpeg

     Meanwhile, Q1 2017 IDC report was out, which stated that Redmi Note 4 was the highest shipped smartphone & Xiaomi has sold over 1.8 Million units in the quarter ended 31st March 2017! However, Xiaomi has acquired 14.2% smartphone market share in India & retained its #2 smartphone brand position.

RN4 Highest shipped Q1 2017.jpg

     On 20th May 2017, 1st Mi Home in India was inaugurated at Phoenix Market City, Bengaluru which was visited by over 10,000 customers & earned record breaking revenue of approx. Rs.5 Cr just in 12 hrs. It was really a grand opening for Xiaomi offline sales in India, however, Mi India planned to open 100 Mi homes across the country in two years.

     Redmi 4 was made available for sale online for the 1st time via. Mi Store & Amazon on 23rd May 2017. Mi India has sold over 250,000 units of Redmi 4 within 8 minutes across both the selling platforms! It was a huge success for Xiaomi in India & it was a hat-trick for Xiaomi to sell over 250,000 units of smartphones within a few minutes!

Hatrick 250,000.jpg

     Xiaomi being continuously successful in India has won Asia One's World's Greatest Brand 2016-17 Award in the Telecommunications category!

Worlds greatest Brand award.jpg

     Xiaomi inaugurated its 500th service center in India on 22nd June 2017, strengthening its after sales service across the country!

500 service centres.jpg

     In the success story of Xiaomi in 2017, Redmi 4 has proved to be a one more game changer & Mi India sold over 1 Millon units of Redmi 4 just within a month(from 23rd May to 22nd June 2017) after its launch!

1 Million Redmi 4 in a month.jpg

     Mi Air Purifier 2 & Redmi 4 has won the NDTV Gadget Guru Award 2017 for Best Consumer Electronic Product of the year & Smartphone of the Year (below Rs.20000) respectively. NDTV Gadget Guru Awards are the country’s biggest awards, honouring technological innovations in the field of Consumer Electronics, Gadgets and Technology.

NDTV smartphone of the year.png

     According to the Q2 2017 Counterpoint Research report, Xiaomi toppled Samsung & became best selling brand in the segment of smartphones below Rs.10,000 in India. It was the outcome of its game changers launched in 2016 as well as 2017 namely Redmi Note 3, Redmi 3S, Redmi Note 4, Redmi 4A & Redmi 4.

Best smartphone brand below Rs. 10000.jpg

     In half of the year 2017, Mi India has sold over 5 Million units of Redmi Note 4 just within the six months ahead of its launch in India and celebrated the greatest ever victory on the occasion of Independence Day at New Delhi by creating the world's largest Grain Mosaic Art with more than 40,000 kgs of food grain which was later used to feed 5 lakh hungry people!

     In the Contact Center World Awards in Malaysia, Xiaomi India was awarded a Gold Medal for its exceptional performance in the field of telecommunications!

     As per 91mobiles, 3 out of 5 best selling smartphones in India in the month of July 2017 were Xiaomi smartphones, with Redmi 4 at the top followed by Redmi Note 4 at 2nd & Redmi 4A at 5th position respectively.

     According to the Q2 2017 IDC report, Xiaomi retained its 2nd position with 17.2% market share by selling 4.7 Million smartphones in the quarter and Redmi Note 4 was undoubtedly the best selling smartphone with over 2 Million shipments in the quarter.

     Mr. Manu Kumar Jain claimed that offline sales contributed 20% of Xiaomi's overall sales in India! This year Xiaomi has started to open Mi Homes too along with Mi Preferred Partners to strengthen its offline sales, it has increased Xiaomi's offline sales by more than double which was less than 10% 6 months ago!

     Xiaomi has won the Best Telecom Handset Brand Award 2017 by Marquees which is one of the most prestigious awards that honours brands & its custodians, who have excelled in today’s rapidly evolving marketing landscape!

     By the end of the August 2017, it was summarised that Xiaomi has sold over 25 Million smartphones in India merely within 3 years ahead of its entry in India, in July 2014! This made Xiaomi, the fastest brand ever in India to cross the 25 Million mark within shortest possible time!

     On 5th September 2017, Xiaomi launched Mi A1 which was 1st dual camera phone by Xiaomi in India! Mi A1 was powered by 12MP Picture Perfect Dual Camera & Google's stock Android One ditching Xiaomi's own Android based ROM, MIUI for the price of Rs.14,999 only!

     Xiaomi is the only brand in India which has crossed the billion mark in India without any advertising! However, it has paid back to society, time to time, through its social approach! In Bangalore, Xiaomi has executed 'Wake The Lake' campaign by tree plantation along side the lake in Bangalore.

     In the month of September 2017, During the Amazon Great Indian Festival sale, 6 top selling smartphones on Amazon were Xiaomi phones!

      Xiaomi has sold over 1 Million smartphones in India just within 48 hrs. during the Great Indian Festival Sale on Amazon & the Big Billion Days Sale on Flipkart between 20 to 22nd September 2017!

     At the start of the October 2017, Xiaomi has launched the gorgeous smartphone Mi MIX 2 in India, which was powered by 5.9" full-screen 18:9 display, supporting 43 global network bands etc. for the price of Rs.35,999 only!

     According to the Q3 2017 IDC report, Xiaomi has shared the #1 position in India with 23.5% market share with 292% YoY growth & became the fastest growing smartphone brand in India!

     What a wonderful journey by Xiaomi to climb-up to the top of the smartphone market in India, just within 3 years! It is the lowest duration taken by a new start-up firm to reach the topmost position in the Indian market history.

     In order to celebrate this wonderful achievement in India, Xiaomi has launched Redmi 5A #DeshKaSmartphone at the discounted price of Rs.4,999 for the 1st 5 Million buyers! What a unique way to say thanks to its fans!

Once again, congratulations Xiaomi

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15:43, Jan-08-2018 | From PC
wow, good, lets see xiaomi in indonesia


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15:57, Jan-08-2018 | From PC
Appreciate your hard work for making this collection of information possible..Lots of thanks and Wishes


Prince26712 Thanks bro!  16:28, Jan-08-2018

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16:05, Jan-08-2018 | From APP
great milestone

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16:09, Jan-08-2018 | From Mi 5
so far so good
keep rocking !!

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16:15, Jan-08-2018 | From Redmi 3S
Redmi Note 3 & Redmi 3s were big hits in India. But You are not giving Nougat to these phones by which You are that much successful.... Even you are not giving MIUI 9 update in time.... Well played Xiaomi!!!
Thank U....

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16:19, Jan-08-2018 | From Redmi Note 4X
World No.1 brand Xiaomi today and towmorow...

MIUI News Team


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16:23, Jan-08-2018 | From Redmi 4A
Mi in India has a great history, and there are no ads. I don't see any Xiaomi ads in Singapore too.
I am your newsfeed.

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16:30, Jan-08-2018 | From Mi Max Prime
Xiaomi rock!!

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16:34, Jan-08-2018 | From Redmi Note 4X
No.1 brand xiaomi 👌

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